Franchise Brokers Association BLOG

Throughout the 2011 Franchise Broker Conference and Expo, Dan Durney and the wonderfully accommodating owner at the Woodhouse Day Spa in Orlando, Allison Murphy, provided tours of the spa to conference attendees.  38 brokers and consultants participated in the tours; tours not only gave a peek inside the plush and luxurious treatment rooms but also provided a look inside the day-to-day life of an owner and why they decided to invest in the Woodhouse franchise.

The Woodhouse Day Spa is a lavish and well-appointed, resort-style spa with unique services, including the only Shirodhara massage in Orlando.  The spa offers franchisees multiple streams of revenue, including upscale spa services, private party packages, and retail sales.  The scent filling the spa caught everyone’s attention, a signature scent developed by Woodhouse Day Spa’s corporate company that is a big seller and a must-have for many clients after their initial spa experience.  Incentive programs encourage clients to make follow-up appointments before they leave the spa, further promoting multiple visits per client.

The location of the Orlando spa is placed within an affluent area of the city, but also conveniently located near upscale tourist hotels and attractions.  The franchisee uses a third-party company to encourage customers of local hotels and resorts to become clients of the spa, and they highly recommend that practice to other franchisees.

Allison spoke very highly of the brand, the training and support offered by the franchisors as well as the marketing collateral and branding efforts they’ve put into this concept.  She knew she wanted to open a spa, but once she came across Woodhouse and flew out to meet the team, she knew this was the franchise for her.

This is a wonderful concept that provides their franchisees with everything they need in the expanding and popular spa market.  The FBA is very much looking forward to working with Dan, Brandchise and the Woodhouse Spa team.

Shirodhara Oil Pot and Stand	Facial Treatment Table
Massage Treatment Room	Vichy Shower Treatments

Each year the official kick-off of the Conference and Expo is the Welcome Reception that takes place on Wednesday evening (a special thanks to Eric R. Riess and the folks at Greensfelder, Hemker & Gale, P.C. who once again sponsored the reception!). The welcome reception is an opportunity for all conference participants (brokers, exhibitors, franchisors and FBA staff) to meet and greet before the excitement and rush of the courses and next day’s events. There was music, drinks, hors d’oeuvres and good conversation.

Life at Play  joined us and brought their photo station. It was a fun touch to the reception and a perfect ice breaker. Attendees were able to play dress up with big sunglasses, hats and boas and take funny pictures with each other.

Many brokers were able to finally meet face-to-face with franchisors that they have been working with all year. Everyone made sure to make introductions between people who didn’t know each other or that they knew would have a mutually beneficial relationship.

Cocktail and business card in-hand, this is the perfect kick-off event each year.

Just returned from the 3^rd Annual Signworld Luncheon at the FBA Annual Convention with Jack Werner.  Jack invited broker attendees 14to a special luncheon at U.S. Signworks, one of Signworlds many franchisees.  The franchisees discussed why they chose Signworld over the many of other options they were presented.  The franchisees informed all of the attendees of the great validation and support Signworld provides.  They explained how Jack from Signworld encouraged questions and that is not something they have experienced with any other franchise.

The attendees were given a chance to ask questions, the first question asked was how Signworld, being a business opportunity, generates revenue?  Jack explained how being a business opportunity corporate can run leaner, no attorneys needed for an FDD or to chase down unpaid royalities.  Jack explained most of the revenue comes from the initial investment, equipment and the Signworld convention.

Signworld has been in business for 24 years and prides themselves for never having any legal accusations against them.  The Signworld franchisees discussed how they have done business all over the United States, franchisees in Jacksonville Florida have created signs for a client all the way in Alaska!  Signworld considers themselves to be a recession resistant concept as in harder times companies need to advertise even more.  All in all Signworld is a proven concept happy to assist clients interested in becoming a part of the Signworld family.

Learn more about Signworld