Franchise Brokers Association BLOG

Demographics Studies for Opening a Small Business

Small businesses are hugely important to our current economy.  Small business contributes to our GDP, increases the number of available jobs, and enrich our local communities.  It’s hard to find someone who is not a big supporter of small business, and increasingly we are finding more and more people who are interested in being entrepreneurs.  Business ownership is very appealing, it makes you the decision maker.  You are the last to get laid off and the first to know when problems are on the horizon.  You can approve your own vacation time, raises, perks and schedule.  You also get the advantage of choosing your coworkers, if you even want coworkers.

Once you get excited about the idea of owning your own business, there is the understandable question of can my business survive in my area?  Do I have the audience and the clientele to support the business I want to open?  Franchise Brokers can help with that.  Franchise businesses are great at helping their franchisees choose the best businesses and locations for them and their region.  You know the old adage “more is less?“  Well, when it comes to information more is, well, more…and better.  In addition to the assistance and support of the franchisor to choose the best location for your business, members of the FBA can also provide you with access to demographics reports and studies that can help you determine the viability of your business in your location.  What’s the makeup of your community, age groups, gender, income levels, population density, etc.?  Would a sports bar and grill thrive in your area?  How about a clothing boutique, sandwich shop, marketing firm, or B2B business?  Demographic reports can give you great insight into the future success of your company.  It’s important to have the help of a professional when reviewing this information, as well.  Having the information is the first step, deciphering it and understanding how it impacts your business in the next.  Brokers and consultants are the professionals that can help you glean the information you need from these materials.

Interested in looking at the demographics for your region?  Contact one of our members by going here and filling out a request for information form.

It’s pretty remarkable how many different types of franchised businesses there are available.  When most people think of a franchise, images of McDonald’s, Burger King and Subway come to mind.  But less often do people think of the other business concepts the franchising industry has to offer, like:

• Clothing boutiques
• Day Spas
• Hair Salons
• Business Services and Coaching
• Childcare and Development
• Tutoring and Education
• Financial and Loan Services

There are thousands of franchise and business opportunities to invest in.  And, while many people initially say “I want to own a restaurant” or “I want to own a gym” there are important factors than can help you choose the very best business option for you.  Are you looking for:

• Flexible schedule
• Home office based operations
• Low investment level
• High return on investment
• Quick start up
• Small office or small number of employees

This is where a franchise broker can provide you with valuable guidance and assistance.  Their purpose is to not only match you with the best industry for you, but also the best business model.  Your work-life balance and your business goals are taken into consideration when researching your franchise options.  Do you want to:

• Make a difference
• Operate a green company
• Work with other businesses and professionals
• Provide job opportunities

It is important to take all of these items into consideration when investigating franchise and business opportunities you are interested in.  While these things can be daunting, having an experienced partner in your research process can prove immensely helpful (and stress reducing).

If you’re interested in talking to someone about your options or want to learn more about the benefits of using a franchise broker, click here and fill out an Information Request Form.

We are so excited to share this with you!

From attendees (both broker and franchisor) of the Franchise Broker Conference and Expo, here are some of their thoughts on the conference and the Franchise Brokers Association.

It gives us chills!  What do you think?

Each year at the Franchise Broker Conference and Expo we strive to bring the most valuable and educational trainings and presentations to our attendees.  This year we held 7 educational breakout sessions over the three day event.  These sessions, totaling 6 hours, can be applied to each attendees Certified Franchise Broker^SM designation (a professional designation for franchise salespersons developed and offered by the FBA).

We offered courses in:

Franchise Sales Compliance Training – a course that educates salespeople in the laws of the FTC pertaining to the sales of a franchise.

Using Immigration Visas to Sell Franchises – this course coaches attendees on the opportunities to expand franchises through E2 Visas.

Voicemail and Email – Improving Metrics – demonstrating techniques to improve call back and close ratios.  This is a course that attendees can use in their business immediately, as soon as they return to the office.

Social Media Marketing – Social Media is still a huge, untapped market for many small businesses, this course helped attendees put together an effective social media strategy.

Fee-Based Consulting – While franchise brokering is a free service to the brokers’ clients, there is revenue opportunity that broker and consultants can still develop.

Build Value Through the Entire Sales Process – a very popular course that looked at how to keep clients focused and match concepts to their highest values, becoming a truly trusted advisor to the client.

Master Franchising to Increase Your Revenue – this course focused on the power of Master Franchising, and how attendees can tap into it.

We welcomed some of the industry’s most renowned speakers including Carl Gould, Dan Durney, Eric Riess, Larry Carnell and Todd Weiss.

Each year we build on the courses and next year look forward to providing even more opportunity for career growth and development for all attendees.

Throughout the 2011 Franchise Broker Conference and Expo, Dan Durney and the wonderfully accommodating owner at the Woodhouse Day Spa in Orlando, Allison Murphy, provided tours of the spa to conference attendees.  38 brokers and consultants participated in the tours; tours not only gave a peek inside the plush and luxurious treatment rooms but also provided a look inside the day-to-day life of an owner and why they decided to invest in the Woodhouse franchise.

The Woodhouse Day Spa is a lavish and well-appointed, resort-style spa with unique services, including the only Shirodhara massage in Orlando.  The spa offers franchisees multiple streams of revenue, including upscale spa services, private party packages, and retail sales.  The scent filling the spa caught everyone’s attention, a signature scent developed by Woodhouse Day Spa’s corporate company that is a big seller and a must-have for many clients after their initial spa experience.  Incentive programs encourage clients to make follow-up appointments before they leave the spa, further promoting multiple visits per client.

The location of the Orlando spa is placed within an affluent area of the city, but also conveniently located near upscale tourist hotels and attractions.  The franchisee uses a third-party company to encourage customers of local hotels and resorts to become clients of the spa, and they highly recommend that practice to other franchisees.

Allison spoke very highly of the brand, the training and support offered by the franchisors as well as the marketing collateral and branding efforts they’ve put into this concept.  She knew she wanted to open a spa, but once she came across Woodhouse and flew out to meet the team, she knew this was the franchise for her.

This is a wonderful concept that provides their franchisees with everything they need in the expanding and popular spa market.  The FBA is very much looking forward to working with Dan, Brandchise and the Woodhouse Spa team.

Shirodhara Oil Pot and Stand	Facial Treatment Table
Massage Treatment Room	Vichy Shower Treatments

Each year the official kick-off of the Conference and Expo is the Welcome Reception that takes place on Wednesday evening (a special thanks to Eric R. Riess and the folks at Greensfelder, Hemker & Gale, P.C. who once again sponsored the reception!). The welcome reception is an opportunity for all conference participants (brokers, exhibitors, franchisors and FBA staff) to meet and greet before the excitement and rush of the courses and next day’s events. There was music, drinks, hors d’oeuvres and good conversation.

Life at Play  joined us and brought their photo station. It was a fun touch to the reception and a perfect ice breaker. Attendees were able to play dress up with big sunglasses, hats and boas and take funny pictures with each other.

Many brokers were able to finally meet face-to-face with franchisors that they have been working with all year. Everyone made sure to make introductions between people who didn’t know each other or that they knew would have a mutually beneficial relationship.

Cocktail and business card in-hand, this is the perfect kick-off event each year.

Just returned from the 3^rd Annual Signworld Luncheon at the FBA Annual Convention with Jack Werner.  Jack invited broker attendees 14to a special luncheon at U.S. Signworks, one of Signworlds many franchisees.  The franchisees discussed why they chose Signworld over the many of other options they were presented.  The franchisees informed all of the attendees of the great validation and support Signworld provides.  They explained how Jack from Signworld encouraged questions and that is not something they have experienced with any other franchise.

The attendees were given a chance to ask questions, the first question asked was how Signworld, being a business opportunity, generates revenue?  Jack explained how being a business opportunity corporate can run leaner, no attorneys needed for an FDD or to chase down unpaid royalities.  Jack explained most of the revenue comes from the initial investment, equipment and the Signworld convention.

Signworld has been in business for 24 years and prides themselves for never having any legal accusations against them.  The Signworld franchisees discussed how they have done business all over the United States, franchisees in Jacksonville Florida have created signs for a client all the way in Alaska!  Signworld considers themselves to be a recession resistant concept as in harder times companies need to advertise even more.  All in all Signworld is a proven concept happy to assist clients interested in becoming a part of the Signworld family.

Learn more about Signworld

Seeing a franchisee’s operation first-hand is truly eye opening.  You get to see the day-to-day life of a franchisee in a given system and can give your clients an honest description of what they can expect when they invest in this franchise or business opportunity.

The FBA is so pleased to announce this opportunity to franchise brokers and consultants who are attending the FBA’s upcoming Convention.  Signworld has graciously invited 2011 Convention attendees on a private tour of a local Signworld operation.  The tour will take place November 9^th from 12:00 – 2:00 pm, travel between the Convention hotel and the licensee’s location and lunch is provided.

This is an excellent occasion to see the operations of the notable Signworld opportunity, meet and ask questions of a Signworld licensee and see why this is a fantastic investment for your client.

 Registration for the Convention and an RSVP for the tour are required. 

For details on the event click here.

For questions or to RSVP, please contact Andrea at andrea@franchiseba.com.

One of the greatest advantages of investing in a franchise over building a business from scratch is the ability to leverage your investment.

While some banks will still loan funds to a qualified individual to start a business, they are few and far between.  With the state of the industry, you now have to provide not only more but a higher quality of information to the lenders to improve your chance of getting a loan.  When investing in a franchise, the loan process is easier.  Franchise companies have a track record of other business owners who have run this type of business successfully.  They provide the FDD which contains exact start-up costs, materials, suppliers and more.

Franchisors many times have relationships with lenders that help their franchise prospects apply for and obtain funding.  A franchise broker can also give you access to lending information, companies that they recommend and would (or maybe have) used, giving you direct access to companies and contacts that know the benefits of franchising and helping your chances of getting the loan to start your business.

This all makes sense, if you were loaning your money, wouldn’t you want to see the highest chance of success possible for your borrower?  Franchising has proven time and time again to provide this.  Therefore, banks prefer a business with data, statistics, and proof to back up the borrower’s forecast.

Learn about leading franchise funding sources and franchisors with funding connections, contact us here.

Each year, we are inspired by all the amazing results that stem from the best brokers, consultants and franchisors coming together to meet, network and learn at the FBA’s Annual Convention. Relationships (and deals) are made each year, and we want to share a few of these phenomenal success stories with you.

At the 2009 convention one of the exhibiting franchisors met one of our top consultants. They forged a relationship and continued to stay in contact after the event ended. The consultant was offered an opportunity to work internally with the franchise. He has since helped them strategize and execute their growth plan.

At the 2010 convention, a franchisor met one of our brand new brokers. Shortly after the event, the broker was speaking with a new client and chose to show the franchise that he had recently formed a strong relationship with. The client ended up purchasing four territories and is planning on buying more! After this placement we featured this success story on our weekly Executive Director’s Forum call. Soon after, several other consultants targeted and sold this system, all from the relationship built at the convention.

The small investment to attend or exhibit at the Convention can be an invaluable investment in the growth and success of your business.

Want to network and build valuable connections? Join us at the 2011 Franchise Brokers Association Convention, taking place November 9 – 11, 2011 at the Wyndham Orlando Resort. Click here for details.